The E-Myth Revisited – Michael E. Gerber

You Don't Own a Business, You Own a Job

Here is the tragedy of small business: A great baker decides to open a bakery. She works 14 hours a day baking, cleaning, calling suppliers, and doing payroll. She is exhausted. She is not an entrepreneur; she is a "Technician" suffering from an "Entrepreneurial Seizure."

Michael Gerber explains that being good at the technical work (baking) has nothing to do with running a business that does that work (a bakery).

The Core Concepts

This book teaches you how to stop working in your business and start working on it.

The Three Personalities

Inside every business owner is a civil war between:

• The Technician: The doer. Lives in the present. Wants to just do the work.
• The Manager: The planner. Lives in the past. Wants order and stability.
• The Entrepreneur: The dreamer. Lives in the future. Wants change and opportunity. If the Technician wins, the business fails.

The Franchise Prototype

You must build your business as if you were going to franchise it. Even if you never sell a franchise, you must build systems so rigorous that you could stick a teenager in your role and the business would still run perfectly.

Systematize Everything

Don't rely on "great people." Great people leave. Rely on great systems. Manuals, scripts, and checklists ensure that the customer gets the exact same experience every single time, regardless of who is working.

Should You Read This Book?

If you are a freelancer or small business owner feeling trapped by your own creation, this book is your key to the cage.

Grab your copy on Amazon and set yourself free.

Build a Machine

Systematize to scale.

• Rework Summary – A different take on small business.
• Automate Your Marketing – The ultimate systemization.
• Built to Last Summary – Thinking like a visionary Entrepreneur.

Published by Publixion – your hub for books, magazines, and guides.