The Lean Startup – Eric Ries

Stop Wasting People's Time

The old way to build a company: Write a business plan, pitch investors, build the product for 2 years in stealth mode, launch, and pray.

The result? You built something nobody wants.

Eric Ries revolutionized entrepreneurship by applying the scientific method to business. The Lean Startup says: Don't guess. Test.

The Core Concepts

This is the engineering approach to finding a market.

The MVP (Minimum Viable Product)

Do not build the full vision. Build the smallest, crappiest version of the product that still delivers value, and get it to customers immediately. Their feedback is worth more than your vision.

Build-Measure-Learn

This is the feedback loop.

1. Build an experiment.
2. Measure the results (data, not vanity metrics).
3. Learn from what happened. The startup that spins this loop the fastest wins.

Pivot or Persevere

Based on your learning, you make a choice. If the product isn't working, you Pivot—keep one foot rooted in what you've learned, but shift the other foot in a new direction. If it is working, you Persevere and double down.

Should You Read This Book?

If you are building a product, app, or service, is it negligent not to read this book. It is the industry standard for a reason.

Grab your copy on Amazon and start validating.

Validate Your Ideas

Don't bet the farm until you know.

• Zero to One Summary – The counter-argument to Lean Startup.
• Growth Hacking Strategies – How to measure your growth.
• How to Bootstrap Your Business – Applying lean principles without funding.

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